Estimated Time 12 min
July 15, 2020
Game Lounge Group, a leader in iGaming marketing and SEO, through its holding company Game Lounge Sweden AB, has agreed to acquire the premium domain name Betting.com. Today, the Game Lounge Group of Companies is composed of over 120 talented individuals located in 4 different offices across Europe – Game Lounge Sweden AB in Sweden, Game Lounge Limited in Malta, Game Lounge Entertainment S.L. in Spain and Game Lounge BG EOOD in Bulgaria. The acquisition is the next step in Game Lounge’s diversification strategy and expansion into the US market. Earlier this year, Game Lounge acquired Panorama Partners Ltd (Bettingmetrics), a company with strong product focus in the betting vertical. Game Lounge announced the news, but no price was disclosed for the sale of Betting.com.
The reason behind this decision
The deal is part of the company’s move to expand into new US markets. The acquisition is the next step for Game Lounge as it expands its remit to include new US markets and expand its position in attractive and fast-growing verticals.
A statement from the company’s founder
“This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals. The US Online Sports Betting market is growing fast and estimated to be worth over 5 billion USD in 2025. We see a great fit with our most recent investment in Bettingmetrics. It gives us the opportunity to improve our market position in the US and supports our mission to become the leading sports betting community in the US and beyond”, says Jonas Cederholm, Founder of Game Lounge.
He further added that Bettingmetrics will be rebranded as Betting.com in the coming weeks and that they ‘look forward to working with both new and existing customers on this project’.
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