Home> About Me > Discover > Events > News >

PlayStar enter US market with GiG

Disa Stigh

Estimated Time 12 min

February 11, 2021

Gaming Innovation Group (GiG) has entered a long-term deal with PlayStar NJ LLC (PlayStar Casino) to include their iGaming network infrastructure to accelerate the launch of PlayStar Casinos in the US industry.

PlayStar Casino will be using GiG to fuel their latest casino gaming service to penetrate the New Jersey market which is limited licensed, having just recently collaborated with the Oceans Casino Resort to ensure market entry in the state.

Specifics of the partnership

PlayStar Casino is a privately held company, established and run by high-end gaming industry leader Joel Wikell (also founded Readly, Blinto, Boss Media and Hexigames). The co-founder and executive vice president is Adam Noble (prior Play’nGo and Yggdrasil).

PlayStar Casino strives to give online casinos that provide an experience better than any other in controlled states like New Jersey. To do this, they will personalise, connect and have an outstanding customer support service. Every gamer will feel like they are the centre of attention each time they walk through to the casino’s virtual gates.

The Garden State has enjoyed tremendous growth and advancement since regulation. With 2020 done, information from the Gaming Enforcement (New Jersey Division) reveals that online gaming GGR for 2020 ended at $970m – a jump of 101% over 2019. Permitting a fixed number of licenced operators in the state, providers have the chance to reap the benefits on one of the world’s fastest-growing iGaming sectors with a limited number of contenders.

The arrangement between Gaming Innovation Group and PlayStar Casino is centred on a revenue-sharing mechanism for a minimum period of 4 years. It is scheduled to commence operations by the fourth quarter of 2021.

Statements from the company owners and CEOs

The co-founder and EVP of PlayStar Casino Adam Noble said that GiG had gained notoriety as being a very competent and trustworthy tech partner in Europe. Hence when they were analysing software platforms for their business entrance into New Jersey, they were very assured in choosing GiG as their partner. They are pleased to have GiG as a supporter for the debut in New Jersey and expected expansion around the country in regulated states.

As per them, PlayStar Casino is focused on providing an online casino service with differences from what is present in the current industry. Based on an exclusive product line, their player interface aim, interactive front-end model, and individual customisation will create an immersive and enjoyable play experience for every customer. They are working hard to develop their foothold worldwide and are looking forward to opening in New Jersey later this year.

The CEO of GiG Richard Brown has also said that it is a joy for them to be a part of the thrilling PlayStar ambitions for the growing US global gambling industry. PlayStar has a clear mission vision and experienced staff.

This partnership with PlayStar further illustrates and accelerates their goal of being the network partner of choice for operated mobile operators. GiG is glad to assist PlayStar as they develop themselves as a creative and robust iGaming label in the US. He also said that they would stand behind PlayStar and hope that this will be a fruitful partnership.

This year, GiG’s digital technologies were awarded an ISO 27001:2021 certification for their content management tech and front-end development solutions.

More information on the PlayStar Group

PlayStar is a new up-and-coming online casino company expected to make waves in the US industry. They put the player into the spotlight through personalised, immersive gaming experiences, unparalleled levels of interaction and outstanding customer service. Their initial expected rollout is for the Fourth Quarter of 2021 in New Jersey and other states in the coming years.

Gaming Innovation Group (GiG): A short glimpse

Gaming Innovation Group or GiG is a significant iGaming provider company, which offers products, services and solutions to operators. The GiG was formed in 2012 with the aim of being the leading forum and media supplier for its iGaming clients’ companies and their consumers. GiG’s goal is to accelerate their partners’ economic development and sustainability through goods, technology, operation, innovative products, and service quality. Gaming Innovation Group functions out of Malta and is listed on both the Nasdaq Stockholm exchange and the Oslo Stock Exchange.

Get In Touch

Casino By Her was created for the everyday iGaming enthusiast. Our approach as an independent website with inspirational thoughts and ideas, including your participation. Would you like to be featured or have topics you’d like to discuss with Her? Let’s catch up! She won’t bite...